AutoStore invented Cube Storage Automation, technology that is transforming how goods move through the world.

As the company expanded from a Norwegian start-up into a global tech leader, it needed a clear and unifying brand platform.

The new positioning centres on a simple idea: to store and move things for everyone, everywhere. It brings together AutoStore’s robotics, software and sustainability story under one purpose, presenting the company as a confident innovator helping brands deliver faster, smarter and with less impact.