Neeve

Building the smart foundation for secure, intelligent spaces.

Neeve emerged as an independent business following its separation from View Inc., redefining the role of technology in the built environment.

Providing edge cloud infrastructure for a smarter, more secure world, Neeve evolved from the IoT division of smart window pioneer View into a company focused on operational technology cybersecurity, edge intelligence and cloud management.

The brief was to define the story, name and positioning for the new brand.

The name Neeve, meaning foundation in Hindi, was inspired by the positioning A smarter foundation for spaces; expressing both the brand’s technical role and its human ambition to make buildings secure, efficient and future-ready.

Launched as a fully funded Silicon Valley start-up, Neeve now helps owners, operators and integrators create spaces that are safer, more sustainable and more responsive to change.

Role
Strategy Director

Agency
Ruca

Deliverables
Brand Positioning, Naming, Messaging Frameworks, Go-to-Market Strategy

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