Turning a technology division into a standalone Silicon Valley brand.

View Inc. was separating its IoT technology division into an independent business focused on making buildings smarter, more secure and more efficient.

I worked with the leadership team to define what the new company would stand for; shaping its positioning, proposition and story before creating a name capable of carrying the business forward.

A smarter foundation for spaces positioned the technology as the intelligent infrastructure sitting beneath increasingly connected buildings.

That thinking led to Neeve. Derived from the Hindi word for foundation, it connected the company’s technical role with its ambition to create more secure, efficient and future-ready spaces.

The strategy provided the foundation for Neeve to launch as a fully funded Silicon Valley start-up with a distinct proposition, identity and story of its own.