Ardee Developments
Defining a new kind of luxury developer:
Life’s Master Planners.
Ardee marks the arrival of a new voice in UAE real estate; a luxury developer built around people, connection and long-term value.
The brand idea, Life’s Master Planners, captures both the scale of their mixed-use communities and their human approach to design.
Every detail reflects sustainable thinking, elegant design and a belief that true luxury is about belonging.
The business launched with Ardee Al Marjan Island in Ras Al Khaimah, a vibrant, walkable community that blends wellness, entertainment and beachfront living.
Role
Strategy Director
Agency
Re / M&C Saatchi Consulting
Deliverables
Brand Positioning, Naming Strategy,
Narrative & Messaging