Giving a trade kitchen brand a clearer reason to choose it.

As part of Travis Perkins, Benchmarx had strong recognition with the trade but needed a sharper proposition in an increasingly competitive kitchen market.

Working with the Benchmarx and Travis Perkins teams, I helped define a clearer role for the brand; one that built on the quality of its kitchens, its understanding of the trade and the expertise and reassurance that came from being part of Travis Perkins.

Quality kitchens for the trade, from your friendly experts at Travis Perkins became the central idea. Simple, credible and grounded in what Benchmarx could genuinely own.

The strategy gave Benchmarx a stronger proposition, a clearer relationship with Travis Perkins and a platform to bring greater consistency to how the brand showed up across the customer experience.