Benchmarx is part of the Travis Perkins Group and a long-time supplier to the trade. The brand needed a sharper proposition to stand apart from the glossy, consumer-facing kitchen showrooms on the high street.

The strategy built on its strongest asset: trust. By focusing on the trade, not competing with it, Benchmarx could own a space defined by expertise, reliability and partnership.

The new positioning idea, The Trade’s Gold Standard, reflects both the brand’s ambition and its connection to Travis Perkins. It gives Benchmarx a confident voice and a clear role within the group’s portfolio.