Bringing an industry together to tackle luxury watch and jewellery crime.

As watch and jewellery theft grew globally, Richemont saw an opportunity to tackle a problem no single brand could solve alone: creating a platform capable of bringing the wider luxury ecosystem together.

I worked with Richemont to define the strategy, proposition and experience for what became Enquirus. Research across luxury brands, law enforcement, insurers and the pre-owned market helped uncover what each part of the ecosystem needed, and what would persuade them to participate.

Intelligence. Applied. captured the central idea: using shared data and collective intelligence to make stolen pieces harder to resell and luxury ownership safer.

Today, Enquirus has moved from an idea to an established part of the luxury ecosystem; integrated into customer registration and warranty journeys, and used by brands, retailers, insurers and law enforcement to help protect luxury ownership.