Following the creation of E.ON’s corporate purpose, Making New Energy Work, it became clear that the masterbrand lacked momentum across markets.

A portfolio of more than 40 regional brands reflected legacy structures and an inward-looking culture.

The work focused on reasserting the role of the E.ON brand to drive coherence and growth across Europe.

A new brand architecture and governance model created a unified approach, improving both clarity and efficiency for teams and customers.